Helping Tate make their leap into the digital world, we developed a moving identity for an arts organization that never sits still.
Tate is a beacon of British art. As experts in brand design, we were asked to redesign their identity to make it fit for a moving world.
Our concept, inspired by the galleries’ dazzling collections, was first animated and then filmed from a large LED in the famous Turbine Hall. The upshot was a proud affirmation of the brand’s cultural status.
DESIGN AND DIRECTION DBLG
DOP Tom Swindell
LED WALL INSTILLATION Digital Insanity