A major rebrand for one of cinema’s giants – StudioCanal asked DBLG to redesign their on and off screen identity.
Studio Canal owns the third largest film library in the world. Our creative concept drew upon this sense of scale, creating an on-screen identity with gravitas and majesty.
Our in-house directors projected Studio Canal’s films onto a bespoke glass structure. We carefully selected different lenses and shot the results on glorious 35mm – preserving the magic of film. Finished with a beautiful soundtrack by Oscar-winning Alexandre Desplat, Studio Canal’s identity was premiered to wide-eyed audiences at Tinker Tailor Soldier Spy.
AGENCY, PRODUCTION Holman + Hunt
DESIGN, EDIT AND DIRECTION DBLG
DOP Haris Zambarloukos
POST Prime Focus
MUSIC Alexandre Desplat
Wireframes were created to set the scene before production kicked off.
The magnitude of Alexandré Desplat’s 96 piece orchestra gave the brand a sonic identity.