A rule-breaking concept for a brand that’s proud of taking risks.
We originated the concept and identity system for the broadcaster who’s famously Born Risky.
Creativity sometimes means having to break things apart before reassembling them. By deconstructing Channel 4‘s original iconic logo, we freed the blocks to reflect the brand’s remit: be irreverent, innovative, alternative and challenging.
Executive Direction 4Creative Chris Bovill, John Allison, Alice Tonge
Senior Producer 4Creative Louise Oliver
Executive Producer 4Creative Shananne Lane
Concept/Creative Direction DBLG / Steve Qua
Producer Natalie Greenwood
Design and Animation Rita Louro, Jason G Wiley, Marcel Piekarski, Eduardo Escanho, Marcos Savignano, Sam Trimitrimi
Font Design Brody Associates
Type Grid Layout Jacob Vanderkar