Channel 4
A rule-breaking concept for a brand that’s proud of taking risks.
We originated the concept and identity system for the broadcaster who’s famously Born Risky.
Creativity sometimes means having to break things apart before reassembling them. By deconstructing Channel 4‘s original iconic logo, we freed the blocks to reflect the brand’s remit: be irreverent, innovative, alternative and challenging.
What we did:
Animation, Concept, Design and direction, Production
Agency 4Creative
Executive Direction 4Creative Chris Bovill, John Allison, Alice Tonge
Senior Producer 4Creative Louise Oliver
Executive Producer 4Creative Shananne Lane
Concept/Creative Direction DBLG / Steve Qua
Producer Natalie Greenwood
Design and Animation Rita Louro, Jason G Wiley, Marcel Piekarski, Eduardo Escanho, Marcos Savignano, Sam Trimitrimi
Font Design Brody Associates
Type Grid Layout Jacob Vanderkar
We found hundreds of ways to introduce our blocks into all parts of the design system. Channel 4 were keen to keep it playful, surprising and above all, entertaining.
This innovative new direction was the foundation for the channel’s bespoke font, created by renowned design agency Brody Associates.
Completely developed and animated at DBLG, we created a flexible graphic system ready for any on-air scenario.
Our system was also extended to Channel 4’s award-winning news show. It can be spotted in transitions, weather graphics and even the studio’s table design.
“DBLG are bloody good thinkers, bloody good makers and bloody lovely people to work with. I’d work with them again in a heartbeat.”
Alice Tonge
Creative Director
4 Creative