Harrods

Harrods Menswear

A commission by the world's leading luxury department store Harrods, to create a full store takeover and 360 campaign to promote their newly redeveloped Menswear department.

We designed and animated three beautifully crafted films drawing inspiration from the distinct marble checkerboard motif found in Menswear on the 2nd floor, alongside a visual narrative of transcendence.

By integrating 3d scanning with groundbreaking real time render technology we designed epic landscapes and sculptures to create a truly bespoke visual language. Home to forward thinking brands such as A-Cold-Wall*, 1017 ALYX 9SM and Craig Green our task was not only to showcase these labels but present Harrods as the ultimate menswear destination.





What we did:



Client Harrods

Design, Direction, Animation DBLG

Music Rich Martin @Envy PostProduction

Scans

The garments featured in the film were 3d scanned to create multiple models and textures. They were then manipulated in C4D and Houdini before being animated, textured and lit within our Unreal landscapes.

Harrods

The films were showcased within the windows of Harrods as well as throughout the store and online. A flexible and impactful 360 campaign working across all platforms to promote the multi million pound redevelopment of the menswear and shoe departments.