Our identity for the UK’s biggest TV platform captured the collective energy of its huge audience.
Freeview is on every TV and in every home in the UK. But with such rich and varied content, the brand itself had become invisible.
Briefed by Anomaly London, we set out to create a warm, human, colourful campaign. The result is thirty visual worlds featuring the mesmerizing movements of 1,000 extras. Shot entirely in-camera, these commercials comment on storylines happening that day, providing a contextual and conversational heart to the brand.
What we did:
Directing, Animation, Film, Concept, Design and direction, Production
Agency Anomaly London
Executive Creative Director Oli Beale
Concept, Art Direction, Director, Production DBLG
DOP Marcus Domleo
1st AD Sam Le Page
ART DIRECTOR Jack Kirby
Behind the Scenes / 360 Ian Allardyce
Offline, Grade, Audio Envy Post