Our identity for the UK’s biggest TV platform captured the collective energy of its huge audience.
Freeview is on every TV and in every home in the UK. But with such rich and varied content, the brand itself had become invisible.
Briefed by Anomaly London, we set out to create a warm, human, colourful campaign. The result is thirty visual worlds featuring the mesmerizing movements of 1,000 extras. Shot entirely in-camera, these commercials comment on storylines happening that day, providing a contextual and conversational heart to the brand.
What we did:
Directing, Animation, Film, Concept, Design and direction, Production
Agency Anomaly London
Executive Creative Director Oli Beale
Concept, Art Direction, Director, Production DBLG
DOP Marcus Domleo
1st AD Sam Le Page
ART DIRECTOR Jack Kirby
Behind the Scenes / 360 Ian Allardyce
Offline, Grade, Audio Envy Post
After creating animatics for each set up, our producers got to work on setting up for this large scale shoot. With 1,000 extras and crew, 13,000 props and specialist wardrobe requirements, Freeview benefitted from our full-service production capabilities.
The final films became a visually arresting backdrop to the ever-changing voiceover. The best bit? It was all shot in a single take.
See how our team expertly managed a 1,000 strong cast and five day shoot in sunny Bulgaria.
We took this amazing opportunity to film our cast in glorious 360. If you’re using Chrome, take a peek around this huge production and see if you can spot the unicorn…
“We used them to come up with the idea and then make it. Both of which they were brilliant at. I honestly think you could take any project to them and they would do something ingenuous. I would recommend this astonishing company to anybody.”
Oli Beale
Executive Creative Director
Anomaly London