A bold visual identity for one of the world’s most iconic film festivals.
The BFI‘s London Film Festival is a refreshingly different kind of festival. It’s far-reaching, diverse and reflects London’s own belief that everyone is welcome. This spirit led us to a new strategy and a new creative idea – Modern Heritage.
Our visual identity was inspired by a forgotten asset – the original Norman Engleback logo sitting on the BFI’s listed building since 1954. It was time to bring it back.
Concept, Design, Art Direction, Animation, Production DBLG
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