BFI

BFI London Film Festival

A bold visual identity for one of the world’s most iconic film festivals.

The BFI‘s London Film Festival is a refreshingly different kind of festival. It’s far-reaching, diverse and reflects London’s own belief that everyone is welcome. This spirit led us to a new strategy and a new creative idea – Modern Heritage.

Our visual identity was inspired by a forgotten asset – the original Norman Engleback logo sitting on the BFI’s listed building since 1954. It was time to bring it back.





What we did:



CLIENT BFI

CONCEPT, DESIGN, ART DIRECTION, ANIMATION, PRODUCTION DBLG

AUDIO Mutant Jukebox

Process

By modernizing this iconic marque, it’s not only a nod to established festival-goers, but becomes relevant for new audiences. This multi-disciplinary project also led to a typographic review of the brand. The LFF logo ensures ‘Film’ has more gravitas without resorting to cliché.

LFF brand

Since 2017 we’ve partnered with the BFI to create a vibrant and energetic brand identity that reflects the rich diversity of our wonderful City.

 

Festival Opener

Designed to work effectively in a darker environment, the animated opener captures the unique energy of London as well as the diversity of the films on offer at the festival.

“It was a pleasure working with DBLG on the creative for the 61st, 62nd and 63rd BFI London Film Festival. From the offset they completely understood what we were trying to achieve and I was delighted by their creativity and innovation.”

Darren Wood
Senior Marketing Manager BFI