Given creative freedom by the team at Adobe to build a physical installation for their Digital Marketing conference in Las Vegas.
Adobe is the global leader in digital media and digital marketing solutions. In short, Adobe is everywhere, changing the world through digital experiences.
We were thrilled to be asked to create an installation for the Adobe Summit in Las Vegas. Given full creative control we created a bespoke installation which was 3×5 meters tall with over 47 handcrafted pieces which took over 4 weeks to build and create.
What we did:
Directing, Concept, Design and direction, Production
Design, Direction DBLG
Art Department, Installation Build Almost Everything
Photography Lol Johnson
Digi Op Alex Cornes
Photography Assistant Jakub Gloser
BTS Really Nice Content
We created a modular adaptable pattern that would work both in print and as a physical form. To realise this design in the real world it took over 500 man hours to hand craft almost 275 individual bespoke elements.
8 Pairs of hands
15 Gallons of paint
448 Bolts
276 Individual Handmade Pieces
500 Man hours
350kg in weight