We were commissioned by Outernet Global to create a flexible & unique visual identity for their state of the art immersive entertainment district in the heart of London. Embracing not only the modernity of the architecture but also celebrating the world famous heritage and history of Denmark Street.
This groundbreaking brand identity works alongside and houses a huge range of visual content from luxury brands through to showcasing a wide range of music performance and digital art.
Services
Brand Design
Strategy
Logo Design
Animation
Concept
Design and Direction
We were commissioned by Outernet Global to create a flexible & unique visual identity for their state of the art immersive entertainment district in the heart of London. Embracing not only the modernity of the architecture but also celebrating the world famous heritage and history of Denmark Street.
This groundbreaking brand identity works alongside and houses a huge range of visual content from luxury brands through to showcasing a wide range of music performance and digital art.
Services
Brand Design
Strategy
Logo Design
Animation
Concept
Design and Direction
We were commissioned by Outernet Global to create a flexible & unique visual identity for their state of the art immersive entertainment district in the heart of London. Embracing not only the modernity of the architecture but also celebrating the world famous heritage and history of Denmark Street.
This groundbreaking brand identity works alongside and houses a huge range of visual content from luxury brands through to showcasing a wide range of music performance and digital art.
Services
Brand Design
Strategy
Logo Design
Animation
Concept
Design and Direction
The Brand Logo
At the heart of this brand identity sits a distinct isometric logo marque that drives all content navigation across the district. The Logo embodies the futurist geometrical structure of the buildings and the unforgettable eye catching Tombac colour scheme.
The Brand Logo
At the heart of this brand identity sits a distinct isometric logo marque that drives all content navigation across the district. The Logo embodies the futurist geometrical structure of the buildings and the unforgettable eye catching Tombac colour scheme.
Brand Language
We created a one of a kind, 360 content driven design system, with the flexibility to work across all Outernet media platforms, including Now Trending, Now Arcade, Now Vista and its flagship space The Now Building - A 4-storey high, floor to ceiling, 16k wrap around multi screen space.
Brand Language
We created a one of a kind, 360 content driven design system, with the flexibility to work across all Outernet media platforms, including Now Trending, Now Arcade, Now Vista and its flagship space The Now Building - A 4-storey high, floor to ceiling, 16k wrap around multi screen space.
Typography
In collaboration with NaN, two bespoke font sets were specifically created to be able to operate at multiple scales. From small-size online use to the largest 8k screens in The Now Building.
Outernet Corporate is a geometric sans with angular detailing and a hint of British vernacular. Outernet Headline is it’s monospaced sibling, operating largely in display with graphic forms referencing the architecture at the central London location.
Typography
In collaboration with NaN, two bespoke font sets were specifically created to be able to operate at multiple scales. From small-size online use to the largest 8k screens in The Now Building.
Outernet Corporate is a geometric sans with angular detailing and a hint of British vernacular. Outernet Headline is it’s monospaced sibling, operating largely in display with graphic forms referencing the architecture at the central London location.
Credits
Design, Direction and Animation
DBLG
Font Design
NaN
Credits
Design, Direction and Animation
DBLG
Font Design
NaN
Credits
Design, Direction and Animation
DBLG
Font Design
NaN
Other Projects
Other Projects
Other Projects