We originated the concept and identity system for the broadcaster who’s famously Born Risky.
Creativity sometimes means having to break things apart before reassembling them. By deconstructing Channel 4‘s original iconic logo, we freed the blocks to reflect the brand’s remit: be irreverent, innovative, alternative and challenging.
Services
Animation
Concept
Design and direction
Production
We originated the concept and identity system for the broadcaster who’s famously Born Risky.
Creativity sometimes means having to break things apart before reassembling them. By deconstructing Channel 4‘s original iconic logo, we freed the blocks to reflect the brand’s remit: be irreverent, innovative, alternative and challenging.
Services
Animation
Concept
Design and direction
Production
We originated the concept and identity system for the broadcaster who’s famously Born Risky.
Creativity sometimes means having to break things apart before reassembling them. By deconstructing Channel 4‘s original iconic logo, we freed the blocks to reflect the brand’s remit: be irreverent, innovative, alternative and challenging.
Services
Animation
Concept
Design and direction
Production
A universal brand system
We found hundreds of ways to introduce our blocks into all parts of the design system. Channel 4 were keen to keep it playful, surprising and above all, entertaining.
A universal brand system
We found hundreds of ways to introduce our blocks into all parts of the design system. Channel 4 were keen to keep it playful, surprising and above all, entertaining.
Typography
This innovative new direction was the foundation for the channel’s bespoke font, created by renowned design agency Brody Associates.
Typography
This innovative new direction was the foundation for the channel’s bespoke font, created by renowned design agency Brody Associates.
Development
Completely developed and animated at DBLG, we created a flexible graphic system ready for any on-air scenario.
Development
Completely developed and animated at DBLG, we created a flexible graphic system ready for any on-air scenario.
Channel 4 News
Our system was also extended to Channel 4’s award-winning news show. It can be spotted in transitions, weather graphics and even the studio’s table design.
Channel 4 News
Our system was also extended to Channel 4’s award-winning news show. It can be spotted in transitions, weather graphics and even the studio’s table design.
“DBLG are bloody good thinkers, bloody good makers and bloody lovely people to work with. I’d work with them again in a heartbeat.”
Alice Tonge Creative Director - 4 Creative
“DBLG are bloody good thinkers, bloody good makers and bloody lovely people to work with. I’d work with them again in a heartbeat.”
Alice Tonge Creative Director - 4 Creative
Credits
Agency
4Creative
Executive Direction 4Creative
Chris Bovill, John Allison, Alice Tonge
Senior Producer 4Creative
Louise Oliver
Executive Producer 4Creative
Shananne Lane
Concept/Creative Direction
DBLG / Steve Qua
Producer
Natalie Greenwood
Design and Animation
Rita Louro, Jason G Wiley, Marcel Piekarski, Eduardo Escanho, Marcos Savignano, Sam Trimitrim
Font Design
Brody Associates
Type Grid Layout
Jacob Vanderkar
Credits
Agency
4Creative
Executive Direction 4Creative
Chris Bovill, John Allison, Alice Tonge
Senior Producer 4Creative
Louise Oliver
Executive Producer 4Creative
Shananne Lane
Concept/Creative Direction
DBLG / Steve Qua
Producer
Natalie Greenwood
Design and Animation
Rita Louro, Jason G Wiley, Marcel Piekarski, Eduardo Escanho, Marcos Savignano, Sam Trimitrim
Font Design
Brody Associates
Type Grid Layout
Jacob Vanderkar
Other Projects
Other Projects
Other Projects