Freeview is on every TV and in every home in the UK. But with such rich and varied content, the brand itself had become invisible.

Briefed by Anomaly London, we set out to create a warm, human, colourful campaign. The result is thirty visual worlds featuring the mesmerizing movements of 1,000 extras. Shot entirely in-camera, these commercials comment on storylines happening that day, providing a contextual and conversational heart to the brand.