We designed and animated three beautifully crafted films drawing inspiration from the distinct marble checkerboard motif found in Menswear on the 2nd floor, alongside a visual narrative of transcendence.
By integrating 3d scanning with groundbreaking real time render technology we designed epic landscapes and sculptures to create a truly bespoke visual language. Home to forward thinking brands such as A-Cold-Wall*, 1017 ALYX 9SM and Craig Green our task was not only to showcase these labels but present Harrods as the ultimate menswear destination.
Services
Directing
Logo design
Animation
Film
Concept
Design and direction
We designed and animated three beautifully crafted films drawing inspiration from the distinct marble checkerboard motif found in Menswear on the 2nd floor, alongside a visual narrative of transcendence.
By integrating 3d scanning with groundbreaking real time render technology we designed epic landscapes and sculptures to create a truly bespoke visual language. Home to forward thinking brands such as A-Cold-Wall*, 1017 ALYX 9SM and Craig Green our task was not only to showcase these labels but present Harrods as the ultimate menswear destination.
Services
Directing
Logo design
Animation
Film
Concept
Design and direction
We designed and animated three beautifully crafted films drawing inspiration from the distinct marble checkerboard motif found in Menswear on the 2nd floor, alongside a visual narrative of transcendence.
By integrating 3d scanning with groundbreaking real time render technology we designed epic landscapes and sculptures to create a truly bespoke visual language. Home to forward thinking brands such as A-Cold-Wall*, 1017 ALYX 9SM and Craig Green our task was not only to showcase these labels but present Harrods as the ultimate menswear destination.
Services
Directing
Logo design
Animation
Film
Concept
Design and direction
Scans
The garments featured in the film were 3d scanned to create multiple models and textures. They were then manipulated in C4D and Houdini before being animated, textured and lit within our Unreal landscapes.
Scans
The garments featured in the film were 3d scanned to create multiple models and textures. They were then manipulated in C4D and Houdini before being animated, textured and lit within our Unreal landscapes.
Harrods
The films were showcased within the windows of Harrods as well as throughout the store and online. A flexible and impactful 360 campaign working across all platforms to promote the multi million pound redevelopment of the menswear and shoe departments.
Harrods
The films were showcased within the windows of Harrods as well as throughout the store and online. A flexible and impactful 360 campaign working across all platforms to promote the multi million pound redevelopment of the menswear and shoe departments.
Behind the scenes
The film shows the many different processes we used to create the campaign. 3d scanning, C4d, Houdini, Unreal. Also not forgetting the wonder music created by Rich Martin @Envy Post.
Behind the scenes
The film shows the many different processes we used to create the campaign. 3d scanning, C4d, Houdini, Unreal. Also not forgetting the wonder music created by Rich Martin @Envy Post.
Credits
Design, Direction, Animation
DBLG
Music
Rich Martin @Envy PostProduction
Credits
Design, Direction, Animation
DBLG
Music
Rich Martin @Envy PostProduction
Other Projects
Other Projects
Other Projects