Tate is a beacon of British art. As experts in brand design, we were asked to redesign their identity to make it fit for a moving world.
Our concept, inspired by the galleries’ dazzling collections, was first animated and then filmed from a large LED in the famous Turbine Hall. The upshot was a proud affirmation of the brand’s cultural status.
Services
Directing
Film
Concept
Design and direction
Production
Tate is a beacon of British art. As experts in brand design, we were asked to redesign their identity to make it fit for a moving world.
Our concept, inspired by the galleries’ dazzling collections, was first animated and then filmed from a large LED in the famous Turbine Hall. The upshot was a proud affirmation of the brand’s cultural status.
Services
Directing
Film
Concept
Design and direction
Production
Tate is a beacon of British art. As experts in brand design, we were asked to redesign their identity to make it fit for a moving world.
Our concept, inspired by the galleries’ dazzling collections, was first animated and then filmed from a large LED in the famous Turbine Hall. The upshot was a proud affirmation of the brand’s cultural status.
Services
Directing
Film
Concept
Design and direction
Production
Process
Knowing how the floor reacted with light, colour would always play a big part of this film. We built a five meter digital wall on which we played dozens of animated Tate logos plus patterns inspired by the gallery’s work.
The result was filmed on four digital cameras using a mixture of long and wide angle lenses.
The result was filmed on four digital cameras using a mixture of long and wide angle lenses.
Process
Knowing how the floor reacted with light, colour would always play a big part of this film. We built a five meter digital wall on which we played dozens of animated Tate logos plus patterns inspired by the gallery’s work.
The result was filmed on four digital cameras using a mixture of long and wide angle lenses.
The result was filmed on four digital cameras using a mixture of long and wide angle lenses.
Behind the scenes
Filming within the Turbine Hall of the Tate gallery provided the perfect setting for our large digital screens. Reflecting off the well-trodden concrete floor, the moving identity reacted perfectly with the gallery environment.
See if you can spot the crack in the gallery floor…
Behind the scenes
Filming within the Turbine Hall of the Tate gallery provided the perfect setting for our large digital screens. Reflecting off the well-trodden concrete floor, the moving identity reacted perfectly with the gallery environment.
See if you can spot the crack in the gallery floor…
Credits
DESIGN AND DIRECTION
DBLG
DOP
Tom Swindell
LED WALL INSTILLATION
Digital Insanity
Credits
DESIGN AND DIRECTION
DBLG
DOP
Tom Swindell
LED WALL INSTILLATION
Digital Insanity
Other Projects
Other Projects
Other Projects