Swatch approached us to design a visual identity for their unique limited edition Year of the Rabbit watch. Drawing inspiration from the rabbit's personality traits and maintaining cultural relevance, we crafted celebratory, joyful, and meaningful content that connects seamlessly with the design elements of the watch. Chinese New Year, the most significant festival in China, is a time for family reunions and celebrations.

In Chinese culture, the rabbit symbolizes abundance, good luck, health, and prosperity. We created a fun and engaging identity that is featured in print, on social media, and in Swatch stores worldwide.