Swatch Triple Love

A heart warming Valentine’s day campaign for the legendary Swatch watch brand.

Swatch approached us to create a visual identity for their new unique limited edition Valentine’s day watch. A watch is an intricate piece of machinery with many moving parts all working in harmony with each other. Our approach was to create a beautifully crafted kinetic mechanical sculpture that showcases the analogue nature of the watch and it’s unique triple layered transparent design.

What we did:

Client Swatch

Concept, Design, Animation DBLG

Audio Mutant Jukebox


The Triple Love campaign was rolled out world wide and featured on billboards in New York’s Times Square, Tokyo Shibuya and Hong Kong.