A constantly reinventing identity, for a much loved British TV institution.
For over 63 year ITV has been the biggest and most popular commercial television channel in the UK. As part of a new on screen identity project ITV Creates, our brief was simply to highlight ITV’s commitment to endless creativity. In response we created a more ‘crafted’ on screen identity with a new cut out three layered logo, that runs through the heart of the channels navigation.
Client ITV Creative
Concept, Design, Direction, Production. DBLG
Animation DBLG, Marcos Savignano, Sam Cisternino
Design layouts and Style guide Dan Bown