Working closely with rule breaking mobile network giffgaff, to create an updatable and unique sponsorship package for The Voice.
giffgaff is the ‘mobile network run by you’ so rather than making sponsorship idents all about the brand we made them all about their lovely community. giffgaff love chatting with their members, so we developed a fun and updatable package to visualise the community and their tweets. Creating a system that was visually driven by the viewers of the Saturday night prime time tv show.
Concept, Design, Direction, Production, Post DBLG
DOP Marcus Domleo
Art Department Almost Everything
Agency Tracy Stokes @ Like Minded Individuals
Post Production DBLG & Envy
Sound Design Dugal Macdiarmid @Wave Studios
Hand Models Eleanor and Ashley @ Hired Hands
BTS Really Nice Content