When Bombay Sapphire asked DBLG to create Christmas with a twist, we designed an experiential campaign that celebrated the brand's flair for craft and creativity.
We believe nothing is impossible. So for our commission by premium gin Bombay Sapphire, we challenged the idea of the traditional Christmas jumper. Rudolph was left in the stable and instead, our creatives found their inspiration in the contours of the sapphire, creating five festive landscapes.
Fashion designer Brooke Roberts then manufactured the geometric jumpers, selecting yarns that complemented the brand’s commitment to quality materials.
What we did:
Strategy, Concept, Design and direction, Production
CLIENT Bombay Sapphire
AGENCY AMV BBDO
CONCEPT, ARTWORK, PRODUCTION DBLG
KNITWEAR DESIGNER Brooke Roberts
PHOTOGRAPHER Luke Kirwan
BEHIND THE SCENES Ian Allardyce