Working in partnership with the wonderful people at Anomaly, we created a set of mesmerising commercials for the new Freeview campaign. Freeview, the UK’s biggest TV platform, will run hundreds of short contextual films in TV ad breaks that comment on the storylines of programmes happening that day. We wanted to connect with the viewer by creating a commercial that was warm and above all human. Using no VFX, filmed entirely in-camera we captured the collective energy of over 1000 people. To compliment the tone of the Freeview voiceover we created over 30 charming visual worlds filled with mesmerising movement and colourful patterns. Never boring and always fun to look at. Here’s the first 5, the rest will launch later in the year.
Alternatively, you can watch behind the scenes in 360° through your browser or VR headset.