This rebrand reflects the Channel’s public service remit focusing on innovation, diversity, and taking creative risks. We created a design system that was playful, surprising, ever changing and above all colourful. This innovative new direction was the foundation for the Channel’s new Idents Directed by Jonathan Glazer and within the new bespoke font created by globally renowned design agency Brody Associates. We also incorporated the blocks into the Channel 4 News identity and meeting room vinyls. As massive thanks to Steven Qua and 4Creative who we collaborated very closely with to create this project.