CCTV9 is China's only nation wide channel dedicated to documentaries. The channel has grown in speed and scale now reaching 64-million viewers nightly. CCTV9 asked us to create two Promos that bring the cube from the CCTV9 logo into the heart of the visual creative. This creative was based on the documentary channel content quite literally unfolding from inside the CCTV9 logo, represented by the flip cube. We worked very closely with our friends at Analog Studio who brought this creative to life.