Bombay Sapphire commissioned The New Tradition Collection project with AMV/BBDO. We were commissioned to redesign a Christmas jumper in an unconventional way. Inspired by the colour and geometric contours of the Bombay Sapphire bottle, we set to work designing a 5 jumper panorama that depicted a cosy festive scene. Once the final design was generated and rendered in 3d, we began our collaboration with fashion designer Brooke Roberts who knitted and embellished the garments entirely by hand. The final result featured in It’s Nice that, celebrates a very Bombay Sapphire-inspired Christmas via the fusion of digital and hand craft.